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Ok, We have touched on a few of the components of a website but there is a lot more to touch on. AS I stated in a previous page, everyone has a past that is filled with knowledge.

Most of the people don't give much thought to how much they really do know. A logger works in the forests and thinks he knows nothing but how to fall a tree. A lot of people only know that a tree grows tall and it is usually green.

The logger knows what kind of tree it is and can tell you about how old it is. He also knows how to fall that tree in the exact spot he wants it and how to cut it so that it does go to that spot.

He could write a book on what he knows about trees and logging them.

I love a good fried Halibut steak dinner, but I know nothing about fish. A fisherman could tell me the difference between the Halibut and a Guppy. The best time of year to catch them, how far out they would be and how deep.

He could write a book on what he knows about fish and catching them.

 

 

What I'm saying is that everybody is completely stupid about some things and are absolute genius's about other things. If you think you have nothing to write about, think again.

You have a history of some kind of knowledge. That knowledge could be the subject of your own website. Write what you know, write what you enjoy.

So, start writing. Put that knowledge to use. Contrary to popular belief, you don't have to have a Doctorate or a PHD to write something. You just have to have the belief that you can and the desire to do it.

A writer friend of mine once told me that I would never know whether I could write or not if I didn't try. As I have always told my kids, the only thing you cannot do is that which you choose not to try.

Alright, lets create a product. Write a guide to what you know. An information page on a subject you know a lot about. Someone is waiting for it so get busy.

Write your manual or instruction booklet in simple words. Don't try to show off your vocabulary skills and understanding. Most of the people who look for your site info are not collage grads, they are people just like you.

When you write your subject matter write it like you were standing in front of your friend telling him or her what you know. Write it like you were talking to an old friend.

Throw in some humor and maybe an occasional short joke.  You want the people to get to know you and become your friend. If they think of you as a friend they are more willing to listen and to buy what you have for them.

 

 

Like I said before, when you write throw in a little redneck English now and then. It will show that you are human. Be sure to let them know that you know what you are talking about.

Remember, don't use a lot of big words. If you use the big words people tend to think you are above them and they begin to lose their trust in you. If they don't trust you they won't be interested in what you have to offer.

Use short paragraphs, two or maybe three sentences will do. Leave a little empty space. It will break things up and make it easier to read.

Remember, write what you know. Use small words and a little redneck English. Short paragraphs and leave some space. You can add a picture once in a while to inject a little humor but don't overdo it.

Win their confidence and friendship.

I don't know about you, but I like to take my time writing the content for my pages. I usually start by using Microsoft Word. I type what I want to say and when I am ready I simply copy it to the office clipboard and then transfer it to my web program.

Ok, when you are ready we can move on to the next page.

 

 

 

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